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Increase your media savvy and capture the power of television with the help of a PR pro!

Demystify the world of local television as you build credibility, increase awareness and become known as an expert in your field. In 7 steps, you’ll have the confidence and know-how to grab the spotlight, without the time-wasting frustration of unfocused messaging, unprepared spokespeople or on-air surprises.

If you’re a small business owner, entrepreneur, solopreneur, or a member of a small communications team who is looking to increase your company’s presence in the media, while achieving increased recognition and more hits on your website, then you already know that you need to be on TV.

You know you’ve got a great story to tell that people want to hear. Let’s say you’re a…

  • Wedding planner who’s in the know about new wedding trends
  • Dietician with back-to-school snack ideas
  • Yoga or Pilates professional who can help ease back pain
  • Bike shop owner with spring tune-up advice
  • Nonprofit child development expert with ideas for school transitions

Whatever your business, you’ve got tips and ideas that people are waiting to hear!

With guidance from the 26 videos in A Step by Step Guide to Getting On TV, including printable handouts that support the information you’ll learn as you watch (an amazing value at $497), you can be confident that you can get your story in front of thousands of television viewers.

A Step-by-Step Guide to Getting on TV


28 Course Videos
7 Course Module
Learn from a 25-year PR VET

You know that PR is effective. And being on TV grabs the PR spotlight.

PR is perhaps even more effective than advertising. On-air TV appearances have others singing your praises and talking about you—instead of you talking about how great you are. You know that hiring a PR agency is expensive, and perhaps unsustainable in your business. But how do you manage handling media outreach with all that you have on your plate? How can you be sure that you’re spending your valuable time in ways that get results? With 35 years of on-the-ground experience getting my public relations clients on local television, I have mastered the art of the story. And I’ve mastered the art of getting television producers interested in your story. With A Step by Step Guide to Getting On TV, I will demystify the process, giving you tangible tools you can put to use immediately.

Here’s what you might not know about getting on TV:

You’ve got a great story to tell.

Identify the reasons you could, should or would be on TV. Spoiler: it’s not just ‘cuz you really, really wanna!

There’s a right place for you to tell that story.

Find the right media match for your message. “Sorry I can’t come to the phone…I’m ‘researching’ this TV show!”

Memorable talking points get your message across.

Craft talking points that really hit the mark with your audience. It’s like an elevator speech…but without the elevator.

Paint a picture. TV is visual.

Make it easy for producers to say yes to your brilliant TV segment. It’s all about the visuals, baby. (Except when it’s not. And we’ll cover that too.)

Practice is important—just like playing the clarinet.

We’ll outline everything you must know before you do a TV interview. Where to look, what to do with your hands and other things that look easy but actually do take practice.

You did it! You’re on TV!

Make the most of your interview and set the stage for next time. But first, post, tweet and share that interview you just nailed!

The value of having your company on TV is obvious…but it demands that you understand how the game is played. Insider know-how is the key.

Here’s why you’re nervous about being on TV:

Almost everyone has a bit of stage fright and being on television can bring that on in spades. With some coaching, reminders, insider tricks and a step-by-step guide, you can prepare, practice and be brilliant.

Here’s why some TV pitches fall flat:

Just because you’ve got a story to tell doesn’t mean that a television producer cares. Knowing what producers are looking for on air (reminder, it is a visual medium!) and how to craft your message into a story that is a perfect fit and makes the producer’s life easier will guide you to the best pitch ever—and landing a spot on television!

Here’s why some on-air opportunities don’t meet the mark:

Your spokesperson, who might be you, hasn’t done their homework or had a good briefing from you about what to say and how to handle a live interview. Using the on-air prep checklist, you’ll be sure you are ready. You can relax, be in the moment, and interact with the on-air talent in a way that makes you remarkable and memorable—and gets you an invitation to return!

With A Step by Step Guide to Getting On TV, you will have the power and inspiration to take your passion and share it with the world on television.

You know that TV reaches the people you want to hear your story. And you know that hearing your story from an outside source—that much desired third-party credibility—makes your message even more believable.

You know that you can maximize your TV segment tenfold by sharing it online, on your website, through your social media channels, in eblasts, on YouTube and more. Once you’ve got the spot, you’ve got unlimited use of your TV moment. This is worth many times more than the course cost of $497. You know that being prepared and nailing a good interview means that the producers and on-air talent will want you back again. You’re a proven commodity. They respect your expertise. And they might even like you!

Last year alone, using the tools I am sharing with you, I logged 793 minutes of TV time for three of my main clients. I’ll teach you my systems and methods—the ones I use daily for my consulting clients.

Not only is PR different from advertising – it’s still better. Advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective?”

–Robert Wynne

Introducing A Step By Step Guide to Getting On TV

From big picture thinking through those little steps that make your appearance stand out, A Step by Step Guide to Getting on TV gives you the insights of a 35 year PR veteran. You’ll reap the rewards of increased credibility, awareness and business! Small business owners could easily spend $5,000 with a PR agency to get themselves on a couple of TV stations. I’ll teach you the skills you need to accomplish this for 1/10th the price—just $497. And you’ll be able to continue to tell your story beyond the timeframe of an agency contract. You’ll have resources you can use again and again. If you’ve tried to get your story on TV in the past, without any success, don’t be discouraged. You just didn’t have the tools you need to do it right. I am sharing my years of experience, supporting you in the process with bite-sized steps that you empower you to present the best pitch to the right audience and ace that TV appearance!

A Step-by-Step Guide to Getting on TV


28 Course Videos
7 Course Module
Learn from a 25-year PR VET

Here’s what some of my customers have said:

Very thorough!  “Peg covers everything in this guide and the accompanying handouts are a great resource to print out and hold on to for future reference.”

Succinct, enjoyable, and highly valuable!  “This course was fantastic. I knew absolutely nothing about the world of television media, let alone how to get myself noticed/booked on a show. This super quick course is jam-packed with step-by-step information on how to do just that.”  “Peg makes it clear, concise, and bite-sized. I couldn’t recommend this more for folks who might be new to showcasing their work on TV.”


In A Step by Step Guide to Getting On TV, I will walk you through the entire process of getting on television. From the exploration of a good message to the on-air appearance and the post-event social media explosion, you’ll have practical tools and support through 26 videos and 12 printable PDFs.

You’ll go on the journey with me as we get Gorgeous Interior Design, a company I invented, on TV. You’ll follow each step, with handouts to keep and reuse again and again.

  • We’ll start by defining all the TV jargon, so you can be part of the conversation.
  • You’ll start to think like a reporter as we define what is “news”.
  • Using the chart I developed to guide your TV research, you’ll build a media list with all the information you need for effective, successful outreach to producers and on-air talent.
  • I’ll help you tease out your key messages and talking points to support them in an interview scenario by working with real story ideas for Gorgeous Interior Design.
  • You’ll craft your pitches for 4 different kinds of interviews using the templates provided, which you can copy and paste with your real-life scenarios.
  • Your targeted pitch gets a bite—and a TV appearance is scheduled!
  • Armed with your checklist, knowing you’ve got your ducks in a row, you’ll send out your confirmation booking sheet—using the sample I provide.
  • You’ll practice how to anticipate questions and apply your talking points.
  • You’ll watch as I practice with my client in real time. I’ll be the coach as you learn along with her about how to be a great interviewee.
  • We’ll talk about what to expect at the station—what to bring along (a valuable checklist is included!) and even what to wear.
  • And then you’ll make the most of your valuable TV moment by sharing it with the world via social media.
  • Repeat! You are on your way to becoming an on-air expert, showcasing your business to thousands. 

You, on TV—it’s a whole new world and with A Step by Step Guide to Getting On TV, you’ll have the tools to make it real.

A Step by Step Guide to Getting On TV is the only program of its kind that gives you the power to:

  • Skillfully develop your message into a story that is TV-ready.
  • Match your story to the best, most receptive, TV outlets.
  • Make an effective pitch to a producer that lands you on TV!
  • Craft talking points that bring your message home (and sound like a real human!)
  • Paint a powerful picture by creating effective visuals.
  • Eliminate the nervousness of being on camera.
  • Prep and practice, with a veteran coach.
  • Avoid surprises with a step-by-step outline.
  • Use online resources and social media to maximize the reach of your interview.
  • Set the stage for next time! You’ve got this!

For $497, You Get 7 Modules in the E-Course

The value of the media coaching alone is worth the cost of the entire package!

In module 5, you’ll watch me coach one of my clients in a live, real time coaching session. She wasn’t new to being on TV, but after coaching, she’s more comfortable and more effective!

You’re ready to get on TV. Let my solid experience show you the way. I can’t wait to have you learn all these hands-on methods. Why am I doing this? I want to share my experience with as many people like you as possible, those who want to be on television but need the tools to do it right. TV is a valuable way to tell your story.

I want to see you on TV! I guarantee you’ll understand how to get on TV after you’ve taken my e-course. A Step By Step Guide to Getting on TV is the most comprehensive, easy-to-understand method for small businesses, entrepreneurs and nimble communications professionals to demystify getting on television.

A Step-by-Step Guide to Getting on TV


28 Course Videos
7 Course Module
Learn from a 25-year PR VET

Contact Peg Roessler