Making PR Work For You: A Step-by-Step Guide to Getting on TV

Are you TV ready?

Do you want to build credibility, increase awareness and become known as an expert in your field?

Then this course is for you.

You’ve worked hard to build your business and develop your brand. Now it’s time to let the world know — and you don’t need to spend a fortune to do it.

I’m here to guide you through a step-by-step process to successfully secure TV segments that elevate your brand and establish your reputation.

But that’s not all.

I’ll also make sure that you make the most of every single media placement you land. Because the impact doesn’t end when the segment airs — it’s just getting started.

Are you ready to get started? Read on!

7 Steps To Getting On Local TV

Successful TV pitches mean getting both the big ideas and the little details right. (Yes, there’s homework…but it’s the fun kind that means you get to watch TV and call it “research!”)

This course follows 7 Steps that take you from “how do I get my business on TV” to grabbing the spotlight. I’ll help you book TV segments, prep for the big day and make the most of your time on TV.

We’ll cover:

  1. Find Your Story.
    Identify the reasons you could, should or would be on TV.
    Spoiler: it’s not just ‘cuz you really, really wanna!
  2. Do Your Homework.
    Find the right media match for your message.
    Sorry I can’t come to the phone….I’m “researching” this TV show!
  3. Make Your Point.
    Craft memorable talking points that really hit the mark with your audience.
    It’s like an elevator speech…but without the elevator.
  4. A Perfect Pitch.
    Make it easy for producers to say yes to your absolutely brilliant TV segment.
    It’s all about the visuals, baby. (Except when it’s not. And we’ll cover that too.)
  5. Practice, Practice, Practice.
    Everything you must know before you do a TV interview.
    Where to look, what to do with your hands & other things that look easy but
    actually take practice.
  6. The Big Day is (Finally) Here!
    A “no surprises” approach means you know exactly what to expect the day of the interview.
    Quick pro tip: silence your cell phone.
  7. You Did It! Now Make the Most of It.
    Make the most of your interview and set the stage for next time.
    Right after you post, tweet and share that interview you just nailed!


Contact Peg Roessler

Reach out today and learn how Peg can help you.

P: 612.803.9567   E:



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